Bienne’s main history museum, the Nouveau Musée de Bienne, is not limited to watches, but it has a neat, permanent section dedicated to the city’s horological past. There is a dedicated Rolex section, with about 50 watches, and as many separate movements. While the collection is not so large compared to the Omega collection at the Omega Museum nearby, this is considered to be the most significant Rolex collection open to the public, considering that brand itself does not have its own Museum.

Combined with a visit to the place where the very first Rolex watches were made, about a 10 minute walk away, this visit will please any fan of Rolex interested in its history. 

You can read more about the exhibit in this blog post.

Location

Faubourg du Lac, 52 - 2501 Bienne (Google Maps)

Open Hours

Tuesday to Sunday, from 11 am to 5 pm

How much? 

Adult: 11 CHF. Kids under 16: free.

Link to museum website

SWE Rating: Very good 

SWE tip: While the Rolex collection is very good, it is not very large: you will likely be disappointed if you travel all the way to Bienne just for this exhibit. It's worth combining with either other parts of the museum (which is about the city and region's past, back to prehistorical eras) or with other watch-related visits nearby. For instance, the Omega and Swatch museums are a 10 minute bus ride away.