Beyer is a famous Zurich authorized retailer of major Swiss brands. Located on the city's high end shopping street connecting the main train station to the lake, Banhostrasse, it also hosts, downstairs, a very high quality watch museum.

The permanent exhibit ranges from antique star and water-based time measurement instruments to more recent masterpieces from Patek Philippe, IWC, Rolex and Omega, to name a few. There are also temporary exhibits, such as currently "Travel Through Time", focused on how watches and clocks were used as critical instruments for travel over the centuries. It runs until October 20, 2023.

Location

Banhofstrasse 31 - 8001 Zurich (Google Maps)

Open Hours

Monday to Friday, 2 pm to 6 pm

How much? Adult: 11 CHF - Reduced: 7 CHF. Kids under 12: free.

Booking required? No, but you can book and pay here. Groups of 8 or more are requested to book in advance. 

How much? Adults: 6 CHF; Reduced: 3 CHF

More info: Museum website

SWE Rating: Excellent

SWE tip: While of course nothing beats a real life visit, the museum does offer a pretty good virtual experience for those unable to come onsite.