Swiss Watch Explorer

a local experience guide by Time Files

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Watches & Wonders

There used to be 2 main professional watch fairs in Switzerland: Baselworld, where Rolex, the Swatch Group, LVMH brands and Patek Philippe, among others, would showcase their novelties. And SIHH, in Geneva, for the Richemont group "and friends", including Cartier, Audemars Piguet and IWC. 

Since 2020, it all takes place in Geneva, at Watches & Wonders, effectively an extension of SIHH now including all the former Baselworld heavyweights, with the exception of Swatch Group (ie Omega, Longines, Breguet, etc.), who no longer take part in any such event.

Over the years, the event has been evolving from a professional-only event, where retailers from around the world come in to place their annual orders, to very much of a public event. SIHH used to have 1 day open to the public, Watches & Wonders had 2 in 2023 and will have 3 in 2024.


Geneva Palexpo (Google Maps)


From Tuesday April to 9 to Monday April 15, 2004. The last 3 days are open to the public. 


How much? In 2023, entry cost 70 CHF

How to register: Not yet announced

SWE Rating: Excellent

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