By reservation only - Renovated in 2012, the Longines museum takes you through the history of the brand with watches of course but also memorabilia from around the globe. It is located in the brand's historic Saint-Imier headquarters, occupied since 1854. All visits are with a dedicated guide, and are available in French, English or German.  

The museum is almost hidden, between offices. The guide opens it with a key, and then a magical world opens. Watches and clocks, of course, but also incredibly well preserved archives. The dedicated guide makes a huge difference, it is a truly privileged experience, accessible to anyone. 

Location

Rue des Noyettes, 8 - 2610 St-Imier (Google Maps)

Open Hours 

Monday - Friday: 9:00 - 12:00 and 2 pm - 5 pm

Closed on bank holidays

How much? Free but Booking Required

Check out the museum website or go to directly to the booking page

SWE tips: 

• The museum is particularly easy to access by train: the Longines manufcature is located just under the Saint-Imier train station. The train journey to Saint-Imier is itself almost worth the trip, with beautiful valley views of the Swiss Jura, at the heart of watchland.  When you get out of the train, be sure to take the direct path to Longines (litterally, straight down), and not walk around as some map applications may suggest (you will waste time and the path is not pedestrian-friendly). 

• The staff are very welcoming with kids, but the content will only interest children with some interest in the topic, and probably only as of a certain age (10+ or so). Unlike other museums, like Omega or Swatch, there is not much interactive content for children to play with